Sunday, July 20, 2008

A Taste of Salsa, Volume I

In Volume I, Lisa and Andres present the steps and turns at a pace you can keep up with. They share the "how to's" and "how not to's" for proper lead and follow technique and detail the connecting pieces that are too often left out. In addition, equal attention is paid to both the leads and follows so that you become a dynamic couple and a solid individual dancer. As a result, your Salsa steps will feel more natural and your confidence will grow. This is just the thing for a non-dancer ready to take on their burning dancing desire!

In this volume, the following steps are introduced: Basic step Hand positions - Palms Up and Palms Down Body positions - Open and Closed Side to side step Swing step Transitioning between the positions and variations Combining variations Basic turn combination. Numerous practice combinations

With a bit of practice, you will soon become a Salsero.

Instruction for all volumes in the A Taste of Salsa series is given in both English and Spanish.

The next tape in the series, Volume II, introduces more advanced turning combinations, new ways of moving across the floor and focuses more on styling.
Customer Review: Great basics
If you are a novice and looking to learn in a correct and structured way, these videos (Vol I & II) are very sound and easy to understand. The videos are introductory, so if you already know the basics, perhaps they are not for you. Don't pay attention to the criticism of those who weren't smart enough to read the description and look for more information about the videos from the internet or the instructors' website. The videos are clearly labeled basic. That's why they are titled "A Taste of...." I gave it four stars because even though the intent is to make the tapes universal by making them bilingual, it does tend to slow the lessons a bit. Why not use subtitles for the alternate language?
Customer Review: Save your money!
This has got to be one of the worst Salsa instructional videos I have purchased to date. For the price you get very little. It is repetative and annoying. You only learn 3 steps. I would definately not recommend this video to a beginner.


The music industry has been bemoaning its fate, as the costs of promoting artists and their songs soar while sales slump. It seems that it's facing a slow, self-inflicted implosion. It blames its demise on the Internet and the easy access that fans have to music that has yet to be released for public consumption. Independent record labels, on the other hand, are reveling in the public attention that the Internet brings to their artists. According to independent record labels, business is booming and prospects have never looked better.

An expense that major record companies have that Indie labels have been clever enough to avoid is playtime on commercial radio stations. Major labels have to pay from $400,000 up, in order to get one song on air. Indie labels tend not to even approach large commercial stations as they know that they can't afford all the promotion costs that are included in the deal. They prefer to work with college and public radio stations that are usually more receptive to music that is not mainstream and conformist.

Another marketing strategy that has helped to increase album sales for indie labels is that they target consumers who are still willing to pay for music. This group consists mostly of grown-ups who feel that they have to pay for what they own and don't have a "if I can get it for free I will" attitude. Adults have a greater sense of ethical responsibility and a respect for hard work, and are less likely to download music for free.

Many artists are adopting a more extreme independent approach by forming their own record labels. This allows them to have complete creative control over the record making process and is the ultimate in self-expression for any indie artist.

Most artists think that signing with a major label will be their ticket to the big time and that the money will come rolling in. In fact, artists have to sell about 1 million albums before they start seeing their share of the profits, as their studio time and all of the "perks" of the business, such as the limo rides, are charged against their royalties. Royalties might also be heavily weighted in favour of the label. Many artists are surprised to find that they earn only $1 per disc sold.

Compare that with an indie label, which with careful planning and budgeting, is able to keep marketing and overhead expenses within a manageable range. With expenses down, the profit margin is larger. They also have fairer profit sharing deals, often splitting profits equally between the label and the artist. When it comes to selling discs, indie artists can sell discs at a concert and make a decent profit from sales numbering in the thousands only.

One of the biggest and perhaps most distinguishing differences between indie and major labels is that indie labels let artists keep the rights to their work. Large labels have the option of not releasing any music an artist has recorded, and all the while the artist remains bound to them by contract and can't sign up with any other label. The artist is taken out of the public eye and effectively has his or her career terminated at the whim of the label.

Many experts involved in the music industry have predicted that major record labels are going the way of the dinosaur. They attribute this mainly to the large labels' inability to read and react to activity in the music market. Large labels create such huge promotional vehicles around their artists that it takes them too long to react to a drop in record sales, and change their marketing strategy. Conversely, if an artist's sales pick up after a slump, it takes the label too long to get a large promotional and marketing strategy off the ground. Indie labels, on the other hand, are ideally placed to take advantage of market movements, as they are small and can move quickly to capitalise on opportunities or invest in some damage control.

It's been said that big labels have forgotten what's important in the music industry, that the artists are the resource to be treasured and not the songs. Indie music and, as a product, indie labels have never forgotten this fact. Artists have always been recognised as respected contributors to the music industry. They have always been fairly counted into whatever profits there may have been. Indie labels do their best to adhere to the principles and culture upon which the indie scene has been built. By doing this, they have managed to achieve comparatively more success than the big boys in the industry. This must be a big blow to those who believe that non-conformists will never be successful in life.

Recommended site:

http://www.csmonitor.com/2003/0411/p13s02-almp.html

Sandra wrote this article for the online marketers Indy Music News indie music news one of the leading suppliers of news, trends and upcoming events in the indie news industry.

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